Perspectives Social Media Toolkit
This toolkit provides everything you need to promote Perspectives on your campus social media channels. Pick and choose what works for your team.
Before You Post - Quick Checklist
- Replace [University Name] with your school name
- Add your registration or program announcement link to [Short URL]
- Tag @CDI_America on X or Constructive Dialogue Institute on LinkedIn
- Use #CampusDialogue and #[YourUniversityHashtag]
- Include alt text for images
When to Post (Pick What Works for You!)
Must-have moments
- Program launch announcement
- Registration opening/closing
- Major campus events related to dialogue
Nice-to-have moments
- Student/faculty testimonials when you get them
- End-of-semester outcomes
- During campus conversations about dialogue/climate
Graphic 1: Launch Announcement
Instagram/Facebook: At [University Name], we're launching Perspectives, a practical program that builds dialogue skills for real campus conversations. Whether you're in the classroom, residence halls, or student organizations, these research-backed techniques will transform how we engage across differences. Ready to join the conversation? Learn more: [Short URL] #CampusDialogue #PerspectivesProgram #[UniversityName]
X/X: Launching Perspectives at [University Name], building the skills to learn, lead, and connect across differences. Transform campus conversations: [Short URL] #CampusDialogue #PerspectivesProgram @CDI_America
LinkedIn: We're excited to announce our partnership with the Constructive Dialogue Institute to launch Perspectives at [University Name]. This research-grounded program helps our community practice the habits that make challenging conversations productive — listening, questioning, and collaborating across differences. Explore the program: [Short URL]
Graphic 2: Testimonial Quote
Instagram/Facebook: "Perspectives changed how I approach difficult conversations in my residence hall." When students have the right tools, challenging moments become opportunities for connection and growth. See how Perspectives is transforming dialogue at [University Name]: [Short URL] #CampusDialogue #StudentSuccess #[UniversityName]
X/X: "Perspectives changed how I approach difficult conversations in my residence hall." — Student Participant. Real skills. Real impact. Learn more: [Short URL] #CampusDialogue @CDI_America
LinkedIn: Student feedback like this shows why we're investing in dialogue education at [University Name]. Perspectives equips our community with practical skills for navigating differences constructively; in residence halls, classrooms, and beyond. Discover the impact: [Short URL]
Graphic 3: Registration Reminder
Instagram/Facebook: Registration is open for Perspectives! Join the next cohort and develop practical dialogue skills you'll use in classrooms, residence halls, and future careers. These aren't just "communication tips", they're evidence-based techniques that build confidence and connection across differences. Don't wait—spots are filling up! Register: [Short URL] #CampusDialogue #PerspectivesProgram
X/X: Ready to level up your dialogue skills? Registration is open for Perspectives. Research-backed. Campus-tested. Career-ready. Register now: [Short URL] #CampusDialogue
LinkedIn: Professional success requires the ability to engage constructively across differences. Perspectives gives [University Name] students and faculty practical skills for navigating complex conversations with confidence. Registration is now open: [Short URL]
Graphic 4: Stats/Outcomes
Instagram/Facebook: The numbers speak for themselves 85% of Perspectives participants report improved dialogue skills, and >90% feel more confident in difficult conversations. At [University Name], we're not just talking about better dialogue, we're making it happen. Ready to be part of these outcomes? Join us: [Short URL] #CampusDialogue #PerspectivesProgram #StudentSuccess #[UniversityName]
X/X: 85% improved dialogue skills. 90% more confident in difficult conversations. Results that matter at [University Name]. Join Perspectives: [Short URL] #CampusDialogue
LinkedIn: Data-driven results: Perspectives participants show measurable improvement in dialogue skills and confidence navigating difficult conversations. These outcomes reflect our commitment to preparing [University Name] students for success in diverse, complex environments. Learn more: [Short URL]
Graphic 5: Dialogue Tip
Instagram/Facebook: Dialogue Tip: Try asking "What am I not understanding?" in your next challenging conversation. This simple question shifts the focus from winning an argument to genuine inquiry and it can completely change the direction of a discussion. It's one of many practical techniques you'll learn in Perspectives at [University Name]. More tips and skills: [Short URL] #CampusDialogue #DialogueTips #TipTuesday #[UniversityName]
X/X: Dialogue Tip: Ask "What am I not understanding?" to shift from debate to inquiry. Simple. Powerful. Transformative. Learn more techniques: [Short URL] #CampusDialogue #DialogueTips
LinkedIn: Effective leadership often comes down to asking better questions. "What am I not understanding?" is a powerful way to shift conversations from adversarial to collaborative. Learn more evidence-based dialogue techniques through Perspectives: [Short URL]
Need Help?
Questions about messaging or visuals? Reach out to your CDI Implementation lead or contact growth@constructivedialogue.org.
Want to collaborate on bigger promotions? Reach out to discuss coordinated PR, blog posts, or case studies.
That's It!
This toolkit is designed to make Perspectives promotion easy and stress-free. Use what works, skip what doesn't, and don't feel pressure to post constantly. Even one well-timed post can make a big difference in reaching your campus community.